Location:Home> Publications> Articles
- Research on the Practical Situation and Communication Effect of Popular Science Lectures in the Information Age
| Jounal : | Journal of Chongqing Technology and Business University(Social Science Edition) |
| Author : | GU Min-jia |
| YEAR : | 2023-11-16 |
| Vol. : | 40 |
| No. : | 06 |
| Page : | 166-176 |
| Abstract : | Popular science lecture is a fruitful way of popularizing science. With the popularization of the Internet and the deepening of informatization, popular science lectures have become a new means and method of knowledge dissemination, and to a certain extent, they have promoted the opening and sharing of global intellec-tual resources. However, the research on popular science lectures has been relatively weak so far. This paper discussed popular science lectures in the information age, including their connotation, characteristics, advanta-ges, subjects, audiences, contents, methods, effectiveness, and constraints. The case study and comparative study of TED Talks and YiX i Talks were carried out, and the AIDA model was introduced to analyze their com-munication effects. The countermeasures to improve popular science lectures are proposed: placing more empha-sis on popular science and popular science lectures; strengthening the scientific research oriented to communica-tion needs; and promoting popular science lectures in the classroom to become an integral part of contemporary education. |